What I did
I was responsible for expanding the early drafts of the product and working that into a full social brand presence. I was also contributing a few cocktail recipes!
Developing an online brand took constant feedback and discussion with the client, working closely with the digital marketing team and, eventually, making sure the brand was protected when I managed the designers that took on the project after me.
My work on Boë's digital brand took their style from a set of bottle designs to a nationally known and loved product, making it a staple in bars and restaurants nationwide.
Tools used: Illustrator, Photoshop, After Effects, Illustrator
