What I did
Chiltern Natural Foods came to me hating every aspect of their current brand, anything from the type to the photography on their packaging. I was given full creative license to create a new look for the brand that appealed to both B2B clients, and for eventually enticing B2C clients on store shelves.
I created a brand proposal with a number of concepts to deliver to the client based on different aspects of the business like their beautiful location, their values and their overall love of British produce. The strongest concept came from the use of interesting, but sophisticated font pairings and the introduction of a new motif of a chaffinch, a native to the Chiltern Hills and a creature that loves the fruit and seeds of the area just as much as the client.
Celebrating nature as well as the product was a massive focus here, and I looked to create a brand that is both warm and approachable, while still looking unmistakably British.
Have a look at my process below:
Tools used: Photoshop, Illustrator
