What I did
I was brought on to consult and devise a new brand for Liam McCabe's re-election campaign as the president of NUS Scotland.
We both took inspiration from the new wave of political and student movements and how they wished to present themselves, so we took a much more poppy, exciting direction for the campaign that saw his presidency fiercely challenged.
The student body instantly clicked with the brand, and the friendly look of the campaign that still had some authority around it worked extremely well.
And of course, he won!
Tools used: Photoshop, Illustrator
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