What I did
I was tasked with creating a friendly visual look for the Switch Off & Breathe initiative that was created by West Lothian Council to encourage commuters and residents to stop idling their vehicle in the interest of public health.
I created a social brand for the initiative using fun, friendly and inoffensive flat cartoon characters to help illustrate the promotion of clean air for everyone, and the benefits of a more eco-friendly lifestyle as well.
This visual style has also made it's way on to TV advertisements for the cause!
Tools used: Illustrator, Photoshop, After Effects
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